Planning Pitch

This is the planning pitch for our music video involving all our ideas in terms of synopsis, and how we plan on doing this.


(Work completed by Athena)

Storyboard

This is the storyboard for the ideas of our music video for Imagine Dragons' Monster.

Initial Focus Group

Here is a video of our initial focus group, where we got a group of three other media students within our target audience to listen to the song we are making a music video for, asking them a few questions to gain feedback on our ideas. We were able to gain a better understanding of how our ideas would go down to the audience viewing our music video.

Final Music Video Synopsis

This is the plan for what I feel will be happening in the music video broken down to each section of the song:

INTRO (0:00 – 0:38)

-          5-10 seconds of the “Dorian Grey” Painting (slow zoom in on the painting)

-          Short takes of the band preparing to perform (long shot, medium shot of each performer)

-          When the drums part begins, we see the band perform (short takes, wide shot)

-          Equilibrium starts: We see the guy waking up and everything is peaceful. (medium shot, long shot)

1^ST VERSE (0:39 - 0:59)

-          Main protagonist wakes up, we see his bloodshut eyes, (he’s obviously haven’t had any sleep) [close up shot, disfigured and hand held camera to show disorientation]

-          Goes into the bathroom, bathroom is worn out [eye line match]

-          Washes his face and looks into the mirror, he frowns then washes his face again [over the shoulder shot, showing the mirror, close up of his face]

-          He walks out of the bathroom and looks at the window and see the street [eyeline match, high angle shot]

-          Short takes of the band performing [close up shot of the vocalist; limited source of lighting]

PRE CHORUS (0:59 – 1:19)

-          We see guy walking down a street full people, confused. (Medium shot to close up shot, eye line match of his hands)

-          Everything is in fast motion while main protagonist is in real time.

-          Short takes of band performing

-          Then a short take of the painting a bit older

CHORUS (1:20 – 1:41)

-          We see someone running to him, grabs his arm and it is revealed to be the love interest (a close up to hand, a medium shot to long shot of the back of the girl, medium shot of the girl’s face)

-          Everything is in normal time again

-          Short takes of the band performing (long shot, wide shot, medium shot and close up shots)

-          Close up of their hands as the girl squeezes his hand and walks away

-          Painting becomes a bit older again

2^nd VERSE (1:41 – 2:02)

-          Close up of the main protagonist being disoriented (shown through hand held camera); he starts breaking and throwing stuff in the bathroom and the room (bird’s eye view shot, medium shot, long shot)

-          The girl comes in and tries to calm him down

-          Short takes of the band performing

-          The painting becomes older

PRE CHORUS (2:03 – 2:22)

-          Continuation of what happens in Verse 2

-          We see him with a chains (symbolism)

-          Before the chorus starts, we see him breaking the mirror in slow motion

CHORUS (2:23 – 2:45)

-          We see him running in the cemetery (disorientation – shown through hand held camera and panning)

-          Close up and medium shots of him, confused and in pain

-          Short takes of the band performing (aggressive performance)

-          The painting becomes older and older

ADLIB (2:45 – 3:27)

-          He is going to be running in the cemetery, then present his transformation

-          High angle shot in an ellipsis to show his vulnerability and disorientations

-          Panning of his movements

-          We see all the takes from before, it is revealed that he doesn’t see his reflection in the mirror which is why he goes on rampage

-          Shots of the band performing

-          The painting becomes older again

CHORUS (3:28 – 3:49)

-          We see the girl running towards him.

-          He asks her to stay away but the girl cautiously approach him

-          She pats his shoulders, he pulls her aggressively and hugs her tightly

-          Girl is anxious but tries to comfort him and hugs him tighter

-          The main protagonist bites her neck and blood gushes out (This part of the song should exactly be in the “A monster, A monster, I’ve turned into a monster”)

-          Short takes of the band performing

-          A lot of medium and close up shots, extreme close up shots of the eyes

-          Shallow focus

OUTRO (3:50 – 4:14)

-          The main protagonist lays her down the grassy area, we see his eyes filled with regret, he cries

-          Short takes of the band performing

-          Painting becomes disfigured and unrecognisable

-          Last few seconds a close up of the girl’s eyes, she opens them and reveals her vampire eyes

Audience Profile

Name: David Lewington

Age: 20

Gender: Male

Social class category: E- Low class jobs, just to earn a decent amount of disposable income.

Lifestyle category: Innovators- people who want to make their mark on the world. Rebels- people who want the world to fit in with their idea of how it should be.

Occupation: works in costa coffee down the road.

Interests: Indie rock/alternative music, parties, football, skateboarding.

Ideologies: creative individual who is very sociable around others and always looking to enjoy themselves. Has values in terms of morals with an example being his anti-racist characteristics. He is also someone who struggles to reveal his true self to all those around him.

UK Tribe: Indie Scenester
A group of young adults characterised by their love of guitar music and ever-changing fashion sense. David can and does play guitar in his spare time as a hobby, and enjoys learning the latest songs. When he's out with his friends, he often shares recommendations for new bands with them. His favourite genres are indie and rock.

Mood Board For My Music Video

For my mood board, I have included anything that I feel will be of inspiration in relation to the genre and ideas behind my chosen song and the direction I wish to be heading towards in its' filming. The mood board includes the newest version of Dracula, the Twilight saga, Gothic settings, a cemetery at both day time and night, Imagine Dragons on stage performing, another indie music video that demonstrates a sense of lust between a male and female, and an image from the book Dr Jekyll and Mr Hyde.

Annotation Of Lyrics